Women Control Grocery Purchases

10/1/13

Two in three women (66%) say they handle the majority of the grocery shopping, with 75% saying they develop the shopping list and 53% saying they clip coupons and search for specials, according to the trade group Private Label Manufacturers Association (PLMA). Three in four women are also primarily responsible for shopping for family needs other than groceries. Nearly half (45%) frequently purchase store brands on these shopping outings. More than eight in 10 women (83%) think there are differences between how men and women shop for groceries. A majority of women feel men are more impulsive (62%), more likely to stick with familiar products (69%), and are more interested in saving time (77%).

Women take their time during these outings, with 40% spending an hour in the supermarket, 17% spending more than an hour, 29% spending less than an hour, and 13% getting in and out in less than 30 minutes.

Most women (84%) are responsible for preparing the household meals, with 61% preparing at least five times a week. Only 15% of women say someone else in their household is most often responsible for meal preparation.

Nearly two in three women meal preparers (64%) “very often” or “somewhat often” use fresh ingredients, and 30% “very often” or “somewhat often” order in food or pick up take-out meals. Six in 10 (61%) often make a meal using packages or canned goods, 50% use items from the grocer’s freezer or refrigerated cases, and 33% often bring home a ready-made or heat-and-serve meal from the store.

Seven in 10 (70%) say they exclusively handle the household cleaning, with only 10% saying other household members help. Three in four women (75%) are responsible for most of the laundry, with few to none receiving assistance.

Eight in 10 women (80%) are responsible for stocking their household medicine cabinet, with only 5% receiving assistance from other household members.

SOURCE: PLMA, Tom Prendergast, Research Director, 630 Third Ave., New York, NY 10017; 212-972-3131; tprendergast@plma.com; www.plma.com.

© 2013 Business Valuation Resources, LLC (BVR). May not be reproduced without written consent of publisher.

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