Tooth Fairy Leaves Nearly $4 Per Tooth

10/1/2013

Children receive an average of $3.70 per lost tooth, up 23% from 2012, according to Visa.

The amount left under the pillow varies based on where children live. Kids in the Northeast receive the most money, at $4.10 per tooth; children in the West get $3.70 per tooth, those in the South receive $3.60 per tooth, and Midwestern children get $3.30 per tooth.

One in three parents say they typically leave less than $1 per tooth. Visa says parental pressure is causing tooth fairy inflation. Parents ask other parents what they leave, and no one wants to be the stingy parent.

SOURCE: Visa, Jason Alderman, Senior Director, Financial Education, PO Box 194607, San Francisco, CA 94119; 415-932-2110; jalderman@visa.com; www.visa.com.

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