11/1/2013
Two in three 18-to-24-year-olds (66%) say it’s important that pay TV service providers offer original content, such as HBO having “Boardwalk Empire,” according to PricewaterhouseCoopers. These young viewers (56%) are more likely than those ages 25-34 (51%), ages 35-49 (37%), and ages 50-59 (19%) to have more than one video subscription.
Three in four 18-to-24-year-olds (77%) watch TV via Netflix, and 33% say Web services have no or limited effect on their desire for traditional pay TV. A similar percentage (32%) does say Web services decrease the value of traditional pay TV services.
SOURCE: PricewaterhouseCoopers, Tanja Sullivan, 300 Madison Ave., #24, New York, NY 10017; 646-471-6959; www.pwc.com.
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