11/1/2013
Oreo, Cheetos, and M&M’s top the list of most-loved brands among 6-to-12-year-olds, according to marketing agency Smarty Pants’ annual “Young Love” report on the 100 most-loved brands among moms and kids ages 6-12. (The report separates well-known brands from the same company, such as Nintendo’s DS and Wii, that are strongly identifiable on their own.)
According to the report-which encompasses more than 250 consumer brands across 20 categories-kids in this age group gravitate toward iconic, familiar, inclusive, and parent-approved brands. Former top pick Nintendo Wii fell to sixth place as the iPad and iPhone both made the top 30 this year. Iconic snack and food brands Kraft Mac & Cheese, Lunchables, Cheetos, Lay’s, and Goldfish continue to remain popular year after year.
New to the top 50 this year were Xbox 360 Kinect, Netflix, GameStop, and Mario. Many brands make moms’ top 50 but not their children’s, including Amazon, Olive Garden, Monopoly, Scholastic, Google, and Target.
SOURCE: Smarty Pants, Wynne Tyree, President, 14 Dove Tree Ln., Jonesborough, TN 37659; 203-847-5766; wtyree@asksmartypants.com; www.asksmartypants.com.
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