Moms Show Their Love for Crayola, Disney, and Hershey’s

11/1/13

Moms loved them as children, and now, as mothers themselves, they still cherish iconic kids’ brands such as Crayola, Disney Channel, and LEGO, according to marketing agency Smarty Pants’ annual “Young Love” report on the 100 most-loved brands among moms and kids ages 6-12. (The report separates well-known brands from the same company, such as Nintendo’s DS and Wii, that are strongly identifiable on their own.)

According to the report-which encompasses more than 250 consumer brands across 20 categories-moms prefer brands that demonstrate value, offer nostalgic appeal, and can be used with their children. To this end, several family-friendly networks-Disney Channel, ABC Family, Animal Planet, Nickelodeon, and Discovery Channel-make the top 50 this year.

Amazon ranks in the top 10 this year as the study finds mom appreciate the convenience of online shopping from clothing to school supplies to streaming video entertainment.

Meanwhile, moms are losing affinity for technology brands. Although all varieties of Apple products rank in tweens’ top 50, only the iPod Touch makes it on moms’ top 50 list. Also noticeably absent from the list this year are Walmart, Coca-Cola, and McDonald’s.

SOURCE: Smarty Pants, Wynne Tyree, President, 14 Dove Tree Ln., Jonesborough, TN 37659; 203-847-5766; wtyree@asksmartypants.com; www.asksmartypants.com.

© 2013 Business Valuation Resources, LLC (BVR). May not be reproduced without written consent of publisher.

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