Factoids 02-18-11

Teens are most likely to name people they know as role models. When asked whom they admire most, other than their parents, 37% cite other relatives, 11% teachers or coaches, 9% friends, and 6% religious leaders. [Youth] (The Barna Group; phone: 805-639-0000)

More than three quarters (77%) of adults say they’d be more upset if their partners didn’t get them anything for Valentine’s Day than if their partners got them gifts they didn’t like. Those who are in longer-term relationships are more likely than those in shorter ones to say they’d be more upset to receive a gift they didn’t like than to receive nothing at all. [Human Behavior] (DDB Worldwide Communications Group; phone: 312-552-6439)

Four in 10 Americans have tried new retail stores, restaurants, or hotels because they’d received gift cards for them. Of these, 72% returned to that venue. [Marketing] (Givex; phone: 877-478-7733)

One in 10 Americans ages 18 and older (9.6%) have been to a hospital in the past month because of their own illness or that of someone they know. [Healthcare/Medical] (Packaged Facts; phone: 240-747-3095)

More than a quarter (26%) of the mobile apps smartphone and tablet users downloaded in 2010 were only opened once. [Telecommunications, Computers/Electronics] (Localytics; phone: 617-418-4422)

Almost half of (49%) of adults worldwide are trying to lose weight. [Diet/Weight Loss/Nutrition] (Datamonitor; phone: 212-686-7400)

12% of Americans who watched the 2011 Super Bowl did so because they wanted to see the ads. [Advertising, Sports/Fitness] (Survey Sampling International; phone: 203-567-7230)

Americans who celebrate Valentine’s Day planned to spend an average of $68.98 on romantic partners, $6.30 on friends, $5.04 on pets, $4.97 on teachers or classmates, and $3.41 on coworkers. [Consumer Spending & Attitudes] (National Retail Federation; phone: 202-783-7971)

72% of people tilt their heads to the right when kissing. [Human Behavior] (Unversity of Amsterdam; phone: +31-20-525-9111)

More than a quarter (26%) of U.S. Internet users have bought vegetable seeds, and 19% have bought garden fertilizer in the past year. [Leisure] (Mintel International Group; phone: 212-796-5710)

© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.

 

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