Being with friends is the top activity enjoyed by girls 6-18, followed by shopping and listening to music, according to the virtual world Stardoll Network and Carat Global. One in seven regularly purchase products online. Eight in 10 13-15-year-old girls (79%) and 65% of those under 13 have their own cellphone. Three in 10 (30%) regularly watch TV shows online for more than 10 minutes. Also:
Girls Under 12
• 64% use a videogame console.
• 60% have never read a newspaper.
• Prefer to communicate via instant message rather than social networks.
Girls 13-15
• YouTube and Facebook are their two favorite social networks.
• 25% regularly visit online shopping sites, with 13% purchasing products.
• This age group starts to access the mobile web and mobile social networks.
Girls 16-18
• Interest in music peaks, with 50% listing the activity in their top five favorite things to do.
• Prefer to use social networks over instant messaging.
Source: Stardoll Network, Joan Lockwood, 011-44-020-7292-7143; joan@stardoll.com; www.stardoll.com.
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