Moms feel books (86%) are more of a positive influence on their children than grandparents (82%), teachers (71%), and religious leaders (47%), according to CafeMom.
The vast majority of moms (84%) feel they spend enough quality time with their kids, averaging 28 hours a week. An equal percentage (88%) believe their kids spend enough time playing, exercising, and having fun.
There appears to be a correlation between family togetherness and obesity. Moms with overweight children average 24 hours a week of family time, which is four hours fewer than moms of normal weight children. Moms with overweight kids are also five times more likely than moms of normal weight children to believe their children don’t spend enough time playing and having fun and six times more likely to claim their child is unhappy.
Moms place less importance on ensuring their children eat a healthy diet as their children age. Nine in 10 moms of preschoolers (90%) say making sure their kids eat right is a top priority, compared to 86% of moms of 6-12-year-olds and 79% of moms of 13-18-year-olds. Moms of preschoolers also spend 32% more time eating family meals with their kids than moms of teens do. [Family]
Source: Cafemom (CMI Marketing), Laura Fortner, EVP Marketing and Insights, 401 Park Ave. S., New York, NY 10016; 646-435-6500; laura@cafemom.com; www.cafemom.com.
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