Meredith, publisher of More, Better Homes and Gardens, and Ladies’ Home Journal, finds its entry into paid apps is through child-oriented utilities. “The real key is to come up with an app with a utility. You need a service that provides information on a continued basis, so we don’t get disposed,” says Meredith’s Lauren Weiner.
The company has developed apps focused on “parents and education” since those two categories are areas “readers are most likely to buy,” says Weiner. For instance, Meredith offered free flash cards teaching preschoolers colors and words, and charging for additional subjects, such as multiplication. [Digital]
Source: Meredith, Lauren Weiner, VP Interactive, 125 Park Ave., New York, NY 10017; lauren.weiner@meredith.com; www.meredith.com.
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