Three in four moms (74%) allow their young kids to play educational apps via their mobile device and 64% feel apps are a “great way to introduce their kids to technology,” according to Parenting magazine.
While 80% of kids are “very eager” to take control of apps and the device, 41% of moms must assist their children “somewhat” and 22% say their kids need “a lot” of assistance when using the app. [Digital/Mobile]
Source: The Parenting Group, Anthony Rosina, Director Strategic Insights, 2 Park Ave., 10th Fl., New York, NY 10016; 212-779-5264; anthony.rosina@bonniercorp.com; www.parenting.com
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