Some 10% of all television viewed in Q2 2010 was seen by 2-11-year-olds and 6% was seen by 12-17-year-olds, according to Nielsen. Teens comprise the lowest overall viewing demographic, though overall viewership increases with each older age group.
Both children aged 2-11 and teens 12-17 primarily spend their time each month watching traditional TV rather than time-shifted or DVR playback. [Entertainment/Online/Telecommunications]
Source: Nielsen Wire, Chris Quick, Client Services Manager, Mobile Media, 770 Broadway, 14th Fl., New York, NY 10003; 646-654-5000; nielsenwire@nielsen.com; www.nielsen.com.
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