Millennials cite the digital divide as the top issue that separates them from previous generations over being green, informed, or global, according to Euro RSCG’s survey of those living in China, France, the UK, India, and the U.S. 
The older generations concur that the digital divide is the biggest difference between the generations.
U.S. millennials are slightly more idealistic than those age 40-55 in believing the world needs to be changed (92% vs. 83%) and that today’s youth has a duty to change the world (83% vs. 57%). It’s a good thing Millennials want to take a stand since the older generation feels today’s youth has more power to change the world than they did (65% vs. 53%).
Change is most likely to come from social media users (44%), say millennials, followed by the products they consume (23%), corporations (20%), and politics (13%). U.S. millennials are less likely than those in the UK, China, France, and India to have faith in politics effecting change.
While U.S. millennials feel social media is about entertainment (79%), they are nearly equally as likely to claim social media is about current affairs and forcing change (72%). [Social Media]
Source: Euro RSCG Worldwide, Marian Salzman, President, 200 Madison Ave., 2nd Fl., New York, NY 10016; 212-367-6811; marian.salzman@eurorscg.com; www.forsistersbysisters.com.
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