Factoids 05-20-11

Women (84%) are more likely than men (77%) to celebrate Easter. [Religion] (BIGresearch; phone: 614-846-0146)

Only 3% of Americans think people who go to Ivy League colleges make better workers. [Education] (Rasmussen Reports; phone: 732-776-9777)

One in 10 cars on the road have their “check engine” lights on. [Automotive] (Men’s Health magazine; phone: 610-967-5171)

More than a quarter (27%) of U.S. consumers say they’re less likely to buy Japanese- or Korean-made cars since the 2011 tsunami because they’re worried about parts becoming scarce or expensive. [Automotive] (TNS; phone: 310-545-1746)

Nearly half of adults (47%) would buy meals from a food truck near their home or office if it offered food from a favorite restaurant. [Food/Beverages] (National Restaurant Association; phone: 202-331-5900)

Six in 10 moms (62%) avoid beverages containing sugar when shopping for their children. [Food/Beverages] (Hartman Group; phone: 425-452-0818)

One third of single African American women (33%) and 17% of their male counterparts want to find a romantic partner who earns more money than they do. [Relationships] (Ebony magazine; phone: 312-322-9429)

Shoppers who go to a store by car are 44% more likely to make unplanned purchases than those who walk there. [Retail/Service Sector] (Milo.com; phone: 650-391-9346)

Three quarters of tablet users (77%) say their laptop or desktop computer usage increased after buying a tablet. [Computers/Electronics] (AdMob; phone: 650-931-3940)

Half of Americans think U.S. public schools are getting worse. [Education] (United Way Worldwide; phone: 703-836-7112)

U.S. families spend an average of $983 on graduation parties for high school and college seniors. [Education] (GraduationParty.com; phone: 952-934-0932)

Sales of audio CDs dropped 9% between May 2010 and May 2011. [Music] (Billboard; phone: 212-536-5336)

More than three quarters (77%) of consumers have watched movies on DVD or Blu-ray in the past three months. [Entertainment] (NPD Group; phone: 516-625-0700)

Teen drivers run 40% more yellow lights when they know their friends are watching. [Youth] (Temple University; phone: 215-204-7485)

Users of broadband Internet spend 48% of their spare time online on a typical weekday. [Online] (NetPop Research; phone: 415-647-1007)

Almost a quarter of consumers (22%) stopped doing business with a company due to bad customer service in 2010. [Consumer Spending & Attitudes] (Satmetrix; phone: 650-227-8300)

Seven in 10 Americans (71%) say when they see an obese child, they blame the child’s parents for his or her condition. [Opinion] (CBS News poll; phone: 212-975-3247)

Residents of Massachusetts are most likely to have health insurance; those who live in Texas are least likely. [Healthcare/Medical] (Gallup; phone: 202-715-3030)

More than four in 10 Americans (45%) have brought lunch from home in the past six months as a way of saving money. [Finance] (Harris Poll, March 2011; phone: 585-272-8400)

The number of U.S. households that own televisions is projected to drop from 115.9 million (98.9%) in 2011 to 114.7 million (96.7%) in 2012. [Television] (Nielsen; phone: 646-654-5000)

Nearly four in 10 underage shoppers (38%) are able to buy R-rated DVDs without being asked for ID. [Entertainment] (Federal Trade Commission; phone: 202-326-2222)

Seven in 10 U.S. adults (70%) are willing to spend more for products and services offered by companies with excellent customer service. [Consumer Spending & Attitudes] (American Express; phone: 212-640-1627)

After a bad day, women want: sweets, time alone, and alcohol, in that order. [Opinion] (Women’s Health magazine; phone: 212-697-2040)

Almost half of U.S. adults (105.8 million people) have visited a social media website within the past month. [Social Networks] (GfK MRI; phone: 212-884-9200)

More than nine in 10 U.S. companies (94%) do not use any social media to gather customer feedback. [Social Networks] (MarketTools; phone: 415-957-2200)

Half of women ages 65 and older rely on Social Security for 80% or more of their income. [Finance] (Institute for Women’s Policy Research; phone: 202-785-5100)

Online ads that require consumers to type in information are 12 times more likely to be remembered than static ads. [Advertising] (Keith Niedermeier, Ph.D., Wharton University of Pennsylvania; phone: 215-898-1700)

Americans bought 1.16 billion digital music tracks in 2010, up 2% from 2009. [Music] (Recording Industry Association of America; phone: 202-775-0101)

Netflix accounts for 20% of all movie downloading in North America. [Entertainment] (Arbor Networks; phone: 978-703-6600)

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