Almost two thirds of shoppers (65%) who buy special one-day offers through sites such as Groupon and LivingSocial return to the businesses to make further purchases, according to Lightspeed Research. 
A quarter of consumers have purchased daily deals, and of these 69% have bought more than one in the past year. Six in 10 say the special offer influenced them to make a purchase they weren’t sure about.
Six in 10 (60%) make additional purchases while they’re redeeming their daily deals. Men (65%) are more likely than women (57%) to make additional purchases when they’re visiting the business to redeem their deal. Four in 10 purchasers of daily deals also make purchases at nearby businesses when they’re redeeming their offers.
More than a third (35%) are willing to travel 20 miles or further to use a daily deal, though 23% have bought a deal and let it lapse without redeeming it.
Most consumers buy daily deals online via computer (94%), as opposed to via mobile. Men (8%) are more likely than women (4%) to buy daily deals via mobile web or app. [Consumer Spending & Attitudes, Retail/Service Sector, Marketing]
Source: Lightspeed Research, April 2011, Naor Chazan, Marketing Director, Americas, 3 Mountain View Rd., 3rd Fl., Warren, NJ 07059; 908-605-4480; nchazan@lightspeedresearch.com; www.lightspeedresearch.com
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