Women are 75% of primary household shoppers, down from 85% in 1989, finds Mediamark Research & Intelligence.
Women are transitioning from shoppers to workers, and as they become the primary breadwinners in their families, men are required to step in and fill their shoes as primary shoppers. [Food/Beverage, Women]
Source: “Survey of the American Consumer, 2009,” Mediamark Research & Intelligence, Anne Marie Kelly, SVP Marketing and Strategic Planning, 75 Ninth Ave., 5th Fl., New York, NY 10011; 212-884-9204; annemarie.kelly@mediamark.com; www.mediamark.com. Price: Call for information.
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