The vast majority of 18-44 year olds (76%) splurged on a purchase in 2009, reports Performics. 
They were most likely to splurge on apparel, shoes, travel, and movie theater tickets.
Nearly two in 10 of those aged 18-44 (18%) plan to spend more in the next 60 days than they did in the same period in 2009, and 24% expect to spend more online during the same period. By comparison, 13% of those aged 45 and older plan to spend more in the next 60 days, and 10% expect to spend more online. [Retail/Service Sector, Online]
Source: “2009 Online Buyer Economic Trend Study,” Permformics, Michael Kahn, SVP Marketing, 180 N. LaSalle, #1100, Chicago, IL 60601; 312-739-0222; mkahn@performics.com; www.performics.com. Price: Call for information.
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