More than a third of smartphone owners (37%) have made a purchase from their devices, according to Compete. That number would be higher, except many shoppers abandon online shopping carts because the purchase process is not optimized for their phones, much like in the early days of e-commerce. Those who have abandoned sites most commonly did so because the site would not load (45%) and because the site was not specifically developed for smartphone users.
Those with Android phones (32%) and iPhones (29%) are more likely than those with Windows (15%), Blackberry (14%), or Palm phones (13%) to be willing to spend more than $100 on a purchase from their phone. [Telecommunications, Retail/Service Sector]
Source: “Smartphone Intelligence,” Compete, Danielle Nohe, Senior Associate, 4 Copley Pl., #700, Boston, MA 02116; 617-933-5696; dnohe@compete.com; www.competeinc.com. Price: Call for information.
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