The vast majority of American adults (84%) read consumer magazines, according to Deliver magazine from the U.S. Postal Service. Most (72%) read issues in print even when the same content is also online. Magazines have great marketing potential:
• 54% of readers say they influence their recommendations of products to family and friends;
• 47% went online to search for something they saw in a magazine;
• 20% trust the marketing messages in magazines.
In addition, consumers have a more favorable view of custom marketing publications than they do of advertising. And more than six in 10 (61%) recall receiving such publications from companies. [Marketing, Print Media]
Source: “Why Print Matters,” Deliver Magazine, www.delivermagazine.com. Price: Available online at no charge.
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