Although 31% of business owners acknowledge that cleanliness and appearance have a significant impact on customer impressions, 29% have scaled back on workplace cleaning, finds Procter and Gamble. Nearly half (44%) say they have experienced negative repercussions — such as customer and employee complaints and longer cleaning time when using cheaper products.
Most business owners say that finding the time to clean is the greatest barrier to keeping their workplace clean (60%), compared to only 14% who cite messy staff.
The swine flu epidemic has impacted the cleaning process for 47% of businesses, and 49% would like free resources and advice from trusted sources to help them address the problem. [Business/Industry]
Source: “Mr. Clean Professional Small Business Index,” Procter & Gamble, Susan Baba, Home Care, One P&G Plaza, Cincinnati, OH 45202; 513-983-7643; baba.so@pg.com; www.pg.com.
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