In some categories dominated by national brands, private label offerings are slowly stealing market share — but not in all categories, finds Nielsen Company.
National brands’ dominance was most threatened in 2009 in the category of frozen meal starters. National baby food brands were also under siege, with unit sales of private label brands increasing nearly 25%. Sales of private label wine, beer, and liquor also posted strong growth, but with alcohol sales up overall during the recession, national brands also demonstrated minor growth. [Consumer Spending & Attitudes]
Source: “Nielsen Homescan,” Nielsen Company, Todd Hale, SVP Consumer & Shopping Insights, 770 Broadway, New York, NY 10003-9595; 646-654-5000; www.nielsen.com. Price: Call for information.
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