• A quarter of Americans with Internet-ready cell phones (25%) have never used their devices to go online, compared to 17% who use their phones to go online daily. [Telecommunications] (Volantis; phone: 425-449-4300)
• The number of unique viewers of online video grew to 142.7 million in January 2010, up 5.2% from the prior year. [Online, Entertainment] (Nielsen Company; phone: 646-654-5000)
• Most Americans (52%) think the Cheerios brand represents good value for the money, and 50% think the same of the Campbell’s Soup brand and the Subway brand. [Food/Beverages] (TNS Landis; phone: 866-630-9500)
• Slightly more than four in 10 consumers (41%) sent a Valentine’s Day card in 2009, compared to 50% who did so in 2007. [Greeting Cards] (Unity Marketing; phone 717-336-1600)
• Only 3% of consumers are decreasing the amount of organics they purchase at the grocery store due to the recession, compared to 40% who are maintaining their organic buying habits; nearly half of Americans (45%) trust the organic label on foods. [Food/Beverages] (Mintel; phone: 312-628-7946)
• The typical person with a broadband connection to the Internet spends an average of two hours a week watching streaming or downloaded videos. [Entertainment, Online] (Parks Associates; phone: 972-490-1113)
• Eight in 10 Catholic Millennials aged 18-29 (80%) say religion in an important part of their lives, and 82% believe that commitment and marriage are undervalued in society. [Religion, Opinion] (Knights Of Columbus; phone: 203-824-5412)
• Of the 53% of workers who have had a crush on a coworker, only 36% have had an office romance; 73% of workers believe that workplace relationships jeopardize one’s opportunities for advancement. [Workplace/Employment, Human Behavior] (Spherion; phone: 800 422-3819)
• Half of Americans (50%) choose beef when they are preparing a celebratory meal, compared to 18% who choose chicken, 17% pork, and 15% fish. [Food/Beverages] (National Cattlemen’s Beef Association; phone: 303-850-3456)
• One in six Baby Boomer women (16%) have a Kindle or other e-reader, and 67% of those who do not would like one. [Women, Mature Market] (Vibrant Nation; phone: 502-568-5555)
• Retail sales of liquor by volume increased 2.2% in 2009 as people entertained at home more often; meanwhile, sales at bars, restaurants, and hotels slumped in volume by 3.0%. [Alcohol, Consumer Spending & Attitudes] (Source: Distilled Spirits Council; phone: 202-628-3544)
• Nearly six in 10 Americans (59%) are willing to spend more money on energy-efficient household appliances in order to save money in the long run. [Home/Housing] (Whirlpool; phone: 269-923-7405)
• Adults with college degrees (20%) are more likely than those with high school diplomas (14%) or less than a high school education (12%) to be living in a household that made and received all or almost all calls on a wireless phone. [Telecommunication] (Source: Centers For Disease Control & Prevention; phone: 301-458-4107)
• Nearly three quarters of consumers (73%) would be more likely to purchase a home care product if it were certified as being natural. [Environment, Home/Housing] (Natural Products Association; phone: 202-641-3752)
• If consumers had to replace their primary vehicle in January 2010, 12% would choose a small car, compared to 26% who would select an SUV; in January 2009, 24% would have chosen a small car and 16% an SUV. [Automotive] (Source: AutoPacific; phone: 714-838-8735)
• Two thirds of mobile phone owners are interested in having a navigation application on their device that provides directions for both driving and walking. [Telecommunications, Automotive] (Source: Navteq; phone: 312-894-7614)
• The vast majority of people who use public restrooms (77%) prefer touchless paper towel dispensers to air hand dryers. [Miscellaneous] (Georgia-Pacific; phone: 404-652-4704)
• Nearly half of Americans with pay-TV service (45%) chose their video/TV service provider because they received a special offer or discount. [Entertainment] (Heavy Reading; phone: 619-229-9940)
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