While both teen boys and girls spend a significant amount of time with technology, their interest in it varies widely by gender.
Boys aged 15-19 and girls the same age both believe technology makes them more organized, but boys are more likely than girls to enjoy discussing technology, to feel confident enough about their knowledge of technology to give advice on the topic, and to think technology is fun. [Technology, Youth]
Source: “2009 TeenMark Study,” Mediamark Research & Intelligence, Anne Marie Kelly, SVP Marketing and Strategic Planning, 75 Ninth Ave., 5th Fl., New York, NY 10011; 212-884-9204; annemarie.kelly@mediamark.com; www.mediamark.com. Price: Call for information.
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