Some 39 million Americans have paid to download music and 43 million have legally downloaded free music, according to Lightspeed research. In addition, 35 million have paid to download a TV show or film, and 51 million have legally done so for free. By comparison, 29 million have downloaded music from a peer-to-peer network, and 21 million have downloaded a TV show or film.
Those who have paid to download a TV show or film say the primary reason was to get instant access to the content (42%) and 16% say it was the only way they could get it. Similarly, 49% of those who paid to download music did so for instant access, and 17% because it was the only way they could get it. By comparison, those who downloaded film and TV illegally did so primarily because it saved them money (45%) and gave them instant access (34%). Those who downloaded music illegally did so more for the cost savings (63%) than for instant access (26%). [Entertainment]
Source: “Streaming Is Destroying Piracy,” Lightspeed Research, 180 Mount Airy Rd., #100, Basking Ridge, NJ 07920; 908-630-0542; info@lightspeedresearch.com; www.lightspeedresearch.com. Price: Call for information.
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