The average new family household spent $3,342 during its first year of parenthood (including pregnancy but not gifts), according to TheBump.com. More than eight in 10 new moms (82%) have a baby shower, and 86% of those register for gifts. Most (69%) take advantage of free product samples they receive in pregnancy/parenting gift packs. [Consumer Spending & Attitudes, Family]
Source: “Second Annual Pregnancy and Baby Study,” TheBump.com, Jacalyn Lee, Public Relations Manager, 462 Broadway, 6th Fl., New York, NY 10013; 212-219-8555, x1013; pr@thebump.com; www.thebump.com.
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