Moving Money: Large Banks Losing Customers To Community Banks

A third of adults with bank accounts (32%) have considered moving their account from a large national bank to a community bank or credit union because they are unhappy with the policies or behavior of national banks, according to Zogby. Another 14% have already moved some of their banking business from a large bank to a community bank or credit union.

Where Americans bank is largely driven by the type of community in which they live: 46% of those in cities use a large national bank for their primary banking needs, compared to 33% in suburbs, and 18% in rural communities. [Finance]

Source: “Banking Survey,” Zogby, Stephanie DeVries, Managing Editor, 901 Broad St., Utica, NY 13501; 315-624-0200, x273; steph@zogby.com; www.zogby.com. Price: Call for information.

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