• When corporations partner with a non-profit to support a cause, 59% of consumers are more likely to buy a product associated with the partnership than the corporation alone. [Philanthropy, Consumer Spending & Attitudes] (Cone; phone: 617-939-8380)
• More than half of social gamers (53%) are willing to watch a commercial video, complete a survey, or sign up for a subscription to receive points for the online games they play. [Videogames/Mobile Games] (Offerpal Media; phone: 510-403-7319)
• Only 8% of people always read the product labels on cleaning products to make sure they’re using them correctly and are aware of any harmful chemicals. [Household Products] (Soap and Detergent Association; phone: 202-662-2517)
• More than two in 10 workers (21%) check their smartphones every time the device rings or vibrates; 18% say their company requires them to be available outside of work; and 14% feel obligated to constantly be in touch with work during the recession. [Workforce/Employment, Telecommunications] (CareerBuilder; phone: 773-527-2437)
• Air travelers top complaints about flights are the lack of leg room (25%) and baggage fees (25%). [Travel/Tourism] (TripAdvisor.com; phone: 617-670-6759)
• Of the 45% of workers who participate in office pools, they most commonly bet on the Super Bowl (68%), the men’s NCAA basketball tournament (56%), and the lottery (34%). [Workforce/Employment, Sports] (Spherion; phone: 800-422-3819)
• Six in 10 18-29 year olds (60%) are worried about being able to pay their bills and meet financial obligations, and 45% say their personal financial situation is bad. [Youth, Finance] (Harvard Institute of Politics; phone: 617-496-4009)
• Two thirds of Americans (66%) believe that the U.S. has an obligation to help poor children around the world, and they most commonly agree it should be the top charitable priority of the government, tied with assisting underserved families in the U.S. (31% each). [Philanthropy, Government/Politics] (ChildFund; phone: 804-756-8987)
• Spring cleaning is a ritual for 58% of women, 25% of whom do it to get organized each year, and 25% of who do it to maintain a healthy home. [Home/Housing, Women] (ShopSmart; phone: 914-378-2561)
• More than three quarters of Americans (77%) would like food products to come with labels that warn them of high calories or low nutrients, and 64% would stop eating or eat less of their favorite foods if those came with warning labels. [Food/Beverages] (FoodMinds; phone: 773-960-3960)
• Teenage girls (60%) typically wait for an item to go on sale before buying, and 77% are more likely to buy a sale item than a full-priced item. [Youth, Consumer Spending & Attitudes] (Euro RSCG North America; phone: 212-367-6811)
• Seven in 10 brides-to-be (70%) believe they can get everything they want for their wedding and stay within their budget, though 92% are contributing to their budget themselves. [Women, Consumer Spending & Attitudes] (Get Married Media; phone: 404-888-9091)
• Boys aged 12-17 are more likely than girls the same age to be motivated to succeed in work when given a high salary (74% vs. 67%) or promotions and raises (56% vs. 38%). [Youth, Workforce/Employment] (Junior Achievement; phone: 719-540-6171)
• The skin issues concerning most adults are wrinkles (54%), sagging skin (17%), and age spots (14%). [Health & Beauty Aids] (The Patient’s Guide; phone: 212-317-1462)
• A third of Texans (34%) say it’s easier for them to get reservations at hard-to-get-into restaurants during the recession, and 23% make their dining reservations online, up from 11% two years prior. [Food/Beverages] (Zagat; phone: 212-404-6416)
• The vast majority of moms (98%) say it is important to have a clean bathroom, but 91% think it’s a never ending cleaning challenge. [Women, Home/Housing] (SC Johnson; phone: 262-260-2440)
• More than half of smartphone owners (57%) are disappointed with their device’s performance, but 55% aren’t sure whether it is the fault of the device manufacturer or the service provider. [Telecommunications] (Fanfare; phone: 705-484-5105)
• One in six dog owners (17%) have an electronic tracking device implanted in their dog. [Pets] (American Pet Products Association; phone: 800-532-1225)
• Nearly half of restaurant goers (48%) would like to find foods on the menu that are made with artificial sweeteners — most commonly cake (62%). [Food/Beverages] (Technomic; phone: 312-506-3852)
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