Americans Who Access Mobile News Are Online Media Mavens

A slight majority of Americans (53%) has wireless access to the Internet via a laptop, cell phone, or PDA, according to Pew Internet & American Life Project. Those who access the Internet wirelessly are 36% more likely than the average online American to go online in a typical day.

Of those who have Internet access on their cell phone, 88% get news on their phones. They most commonly:

Check weather reports (72%);

Get news and current events information (68%);

Download an application that allows them to access news, weather, and sports information on their phones (49%);

Check sports scores and information (44%);

Check traffic information (35%);

Get financial information or updates (32%); and

Get news alerts by text or email on their phones (31%).

The typical mobile news user is white, male, aged 34, a college graduate, and employed full-time. Four in 10 (40%) are parents of young children, and 32% have never been married. A third (32%) have household incomes of $75,000 or more. Mobile news users are also more active online than typical Internet users. [Online]

Source: “Online News Survey,” Pew Internet & American Life Project, John Horrigan, Associate Director Research, 1615 L St. NW, #700, Washington, DC 20036; 212-419-4500; jhorrigan@pewinternet.org; www.pewinternet.org. Price: Available online at no charge.

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