In the wake of the recession, American e-commerce spending fell 2% to $209.6 billion in 2009 compared to 2008, marking the first year in which e-commerce spending declined, reports comScore. 
Travel, which accounts for the lion’s share of online spending, fell 5% in 2009 to $79.8 billion. Meanwhile, other e-commerce spending remained relatively flat.
Spending during the first 10 months of the year was down compared to the same month in the prior year, bottoming out in October, which dipped by 6%. Online spending rebounded during the holiday season, as November and December posted growth over the previous year. [Consumer Spending & Attitudes, Online]
Source: “comScore 2009 U.S. Digital Year In Review,” comScore, Sarah Radwanick, Senior Analyst, 500 W. Madison, #2980, Chicago, IL 60661; 312-775-6538; sradwanick@comscore.com; www.comscore.com. Price: Call for information.
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