More than two thirds of Hispanics (68%) watched TV in Spanish in the prior day, and 64% watched TV in English in the prior day, according to Meneses Research. 
Nearly half of Hispanics (48%) say they watch an equal amount of Spanish- and English-language programming. Some 12% watch English-language programs all the time, and 13% most of the time. One in six (16%) watch Spanish-language programs all the time, and 11% most of the time.
Their viewing habits vary by region: East Coast Hispanics are the most likely to have watched Spanish-language TV in the prior day, whereas Central U.S. Hispanics (72%) are the most likely to have watched English-language TV in the prior day.
Not surprisingly, comfort and fluency in English and Spanish is reflected in viewing habits, though Hispanics watch TV in their non-dominant language for a variety of reasons, including to improve their speaking skills or because a family member wanted to watch a program in that language. [Television]
Source: “Ask U.S. Hispanics Consumer Profile Study 2009,” Meneses Research, Walter Meneses, President, 1996 Frankfort St., San Diego, CA 92110; 619-200-7124; wmeneses@menesesresearch.com; www.menesesresearch.com. Price: $595.
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