Three quarters of moviegoers (75%) think movie tickets are too expensive. In addition, 37% bring snacks from home to avoid the high price of concessions at the theater.
Two thirds of concertgoers (67%) think concert tickets are too pricey as well. That may explain why so few Americans attend concerts: 39% never go, 34% go to one show a year, 17% attend several concerts, and only 8% go once a month or more. [Entertainment, Consumer Spending & Attitudes]
Source: “Concert Tickets” and “Movie Tickets,” Rasmussen Reports, Scott Rasmussen, President, 625 Cookman Ave., Asbury Park, NJ 07712; 732-776-9777; info@rasmussenreports.com; www.rasmussenreports.com. Price: Toplines available online at no charge, detailed findings available for a fee.
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