The most active Americans (MAAs) — defined as 2.8 million people who participate in sports and hobbies at an elite or enthusiast level — 
are more likely than Americans overall to own a smartphone (37% vs. 17%), according to Leisure Trends. Some 17% of MAAs have a Blackberry and 12% have an iPhone.
The vast majority (81%) uses their smartphones in relation to their outdoor activities, with 61% using them prior to, 50% during, and 57% after an outdoor activity. The 18% who do not use their smartphones related to such activities most commonly say it is because they are not likely to have a connection (46%). [Leisure, Telecommunications]
Source: “Most Active Americans Panel 2010,” Leisure Trends, 1680 38th St., #110, Boulder, CO 80301; 303-786-7900; jspring1@leisuretrends.com; www.leisuretrends.com. Price: Call for pricing information.
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