As consumers aged 18-34 make purchase decisions, they weigh advice from a variety of sources, and the most influential being family and friends, but traditional and new media sources are not far behind. Comparing new media sources to traditional media sources (such as articles found online vs. in a newspapers), traditional media tends to be more influential. [Consumer Spending & Attitudes]
Source: “Buying Decisions Survey,” ARAnet, Scott Severson, President, 701 S. 5th St, Hopkins MN, 55343; 888-205-4010; sseverson@aranetonline.com; www.aranetonline.com. Price: Call for information.
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