More than a quarter of travelers (27%) took at least one last minute trip in 2009, reports Ypartnership. 
One in seven (14%) booked their last minute trip as the result of an email from a travel service supplier that required an immediate response to book the featured price or offer. Those aged 18-30 (17%) and 31-44 (18%) are more likely than their older peers to do so. However, travelers aged 64 and older are more likely than all other groups to book a last-minute cruise.
Those with incomes of $125,000 or more (21%) are more likely than average to book a last-minute trip. They are significantly more likely than those with incomes of $50,000 to $125,000 to book a cruise (29% vs. 20%).
Four in 10 travelers who made a last-minute purchase because of an email (40%) booked either a hotel room or airfare, while 38% booked a vacation package. [Travel/Tourism, Consumer Spending & Attitudes]
Source: “2010 Portrait Of American Travelers,” Ypartnership, Amanda Jackson, 423 S. Keller Rd., #100, Orlando, FL 32810; 407-838-1812; amanda.jackson@ypartnership.com; www.ypartnership.com. Price: Call for information.
© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.