Americans give an estimated $118.2 billion to charity annually, according to Convio. 
The organization arrives at that number by tallying generational giving:
• 79% of Matures donate an average of $1,066 per year;
• 67% of Boomers donate an average of $901;
• 58% of Gen Xers donate an average of $796; and
• 56% of Gen Yers donate an average of $341.
The checkout line is where most Americans make donations (52%). Nearly half (49%) donate by mail. About a third donate in a gift shop (32%) or online (31%), and 27% at a fundraising event. Some 26% give an honor/tribute gift, and 20% donate through a third-party vendor. Only 14% donate via phone or monthly debit to an account. [Philanthropy]
Source: “The Next Generation Of American Giving,” Convio, Vinay Bhagat, Founder and Chief Strategy Officer, 11501 Domain Dr., #200, Austin, TX 78758; 512-652-2600; vbhagat@convio.com; www.convio.com. Price: Available online at no charge.
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