Nearly half of Hispanic consumers (49%) believe that the economy will eventually rebound to what it was prior to the recession, compared to 41% of the general population, finds Televisa and BIGresearch. 
In addition, Hispanics (41%) are more likely than the general population (30%) to be confident that the economy will be strong in the coming six months (as of January 2010). Along with expectations for economic recovery, a greater proportion of Hispanics in January 2010 than in January 2008 believe there will be fewer layoffs in the coming six months.
While 56% of Hispanic consumers say they have become more practical and realistic about their purchases in the prior six months, that is a decrease from 62% in January 2009. Some 63% are focusing more on what they need rather than what they want, down from 66%. A slight majority (52%) has become more budget conscious, down from 55%.
Compared to 2009, fewer Hispanics are focused on paying down debt, decreasing their overall spending, increasing their savings, and refinancing their homes. Hispanics are also more likely than the general population to plan to purchase big ticket items in the coming six months. [Consumer Spending & Attitudes]
Source: “The Hispanic Consumer Outlook,” BIGresearch and Televisa, Kim Rayburn, SVP Client Solutions and Marketing, 450 W. Wilson Bridge Rd., #370, Columbus, OH 43085; 614-846-0146; kim@bigresearch.com; www.bigresearch.com. Price: Call for information.
© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.