The number of online Hispanics increased to 23.6 million in February 2010, up 3.3 million (or 13.9%) over the prior 11 months, according to comScore. The researchers attribute the increase to improved counting methods that are better at including cell-phone only households, which are prevalent among Hispanics.
The top websites in terms of Hispanic visitors include:
• Google sites (18.5 million visitors);
• Yahoo! sites (18.3 million);
• Microsoft sites (16.9 million);
• Facebook.com (10.6 million);
• Ask Network (9.0 million);
• Fox Interactive Media (8.9 million);
• AOL (8.9 million);
• Apple (7.2 million);
• Wikimedia Foundation sites (7.0 million);
• Amazon sites (6.6 million);
• eBay (6.6 million);
• Warner Music (5.9 million);
• CBS Interactive (4.9 million);
• Glam Media (4.4 million); and
• Viacom Digital (4.3 million). [Online]
Source: “Media Metrix,” comScore, Andrew Lipsman, Senior Analyst, 500 W. Madison, #2980, Chicago, IL 60661; 312-775-6510; alipsman@comscore.com; www.comscore.com. Price: Call for information.
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