A third of grocery shoppers (33%) buy organic food at least once a month, up from 22% in 2000, and 42% buy it occasionally, up from 34% over the same period, reports Hartman Group.
To shoppers, distinguishing between organic and natural foods is something of a fool’s errand. They regard the distinction between the two terms as being that organic is how a food is grown, whereas natural relates to how a food is processed after it is grown and before it enters the supermarket as an item for purchase. This explains why, in consumers’ minds, the absence of additives such as artificial flavors, colors, or preservatives is more likely to be associated with natural products than organic products. [Food/Beverages, Environment]
Source: “State Of The Organic Consumer, 2010,” Hartman Group, Laurie Demeritt, President, 1621 114th Ave. SE, #105, Bellevue, WA 98004; 425-452-0818, x106; laurie@hartman-group.com; www.hartman-group.com. Price: Call for information.
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