One in five (20%) leading edge Baby Boomers (born between 1946 and 1953) and 22% of trailing Boomers (born between 1954 and 1964) are very stressed or anxious about their lives or current world events, and another 57% and 58%, respectively, are somewhat stressed, according to Continuum Crew. However, their sources of stress are very different based on their life stages. Younger Boomers are more likely to cite their jobs as a source of anxiety, while older Boomers note health concerns.
Change is also a source of stress, and Baby Boomers’ lives are in transition. In the prior three years, younger Boomers are more likely to have:
• Experienced a major change in their financial situation (40% vs. 29% of older Boomers);
• Lost their job (24% vs. 18% of older Boomers)
• Had an adult child move back home (15% vs. 5%); and
• Watched their youngest child leave the nest (11% vs. 8%).
Older Boomers are experiencing other life changes. They have:
• Become grandparents (23% vs. 13% of younger Boomers);
• Retired (20% vs. 5%); and
• Had a life-threatening illness (14% vs. 11%). [Mature Market]
Source: “Economic Impact Study Follow-Up,” Continuum Crew, Lori Bitter, President, 111 Maiden Ln., #540, San Francisco, CA 94108; 415-295-4575; lori.bitter@continuumcrew.com; www.continuumcrew.com. Price: Call for information.
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