• A slight majority of women (56%) say that mosquitos prevent them from fully enjoying the outdoors in summer months, and 29% rarely use bug spray because they dislike how it feels on their skin. [Women, Leisure] (SC Johnson; phone: 262-260-2440)
• Six in 10 18-34 year olds (60%) have texted someone while talking to another person, compared to 24% of those aged 35 and older. [Telecommunications] (Survey Sampling International; phone: 203-567-7230)
• Nearly half of Americans (46%) choose to eat different types of chocolate depending on their moods; when they need an escape, 55% choose milk chocolate, 44% chocolate with nuts, 35% dark chocolate, and 23% white chocolate. [Food/Beverages] (Lindt; phone: +41 44-716-23-98)
• Nearly a quarter of shoppers (23%) have visited a food company’s website to learn more about a product, and 23% have made a purchase based on something they read online. [Food/Beverages, Online] (Deloitte; phone: 203-708-4406)
• Shoppers pay an average of $1.63 for a dozen eggs, 92% of which are “regular” eggs, 2% are from cage-free hens, and 1% are organic. [Food/Beverages] (United Egg Producers; phone: 520-398-7379)
• More than seven in 10 Americans (72%) believe people look more attractive with a tan, and 66% think they look healthier, yet 75% say they would do anything to prevent skin cancer. [Health/Treatment/Wellness] (American Academy of Dermatology; phone: 847-240-1730)
• Nearly half of women (48%) attempt to balance fashion and comfort when selecting their footwear, while 43% prefer to wear sneakers with jeans. [Clothing/Accessories] (Kiwi; phone: 630-598-8722)
• Two thirds of clients (67%) ask their divorce lawyers for advice in informing their children of the split. [Family] (American Academy of Matrimonial Lawyers; phone: 212-355-0400)
• More than half of working moms (52%) would stay home with their children if they had the means to do so; 30% are the sole breadwinners for their families. [Workforce/Employment, Women] (Adecco; phone: 917-434-4296)
• Young adults aged 18-24 would answer a text while eating (49%) or during a meeting (22%), while those aged 25 and older are less likely to do so, with only 27% willing to answer a text during a meal and 17% during a meeting. [Telecommunications] (Retrovo; email: paul@retrovo.com)
• Rewards programs were more important during the recession to 32% of consumers when shopping retail stores, compared to 24% when shopping financial services, and 22% when shopping travel. [Retail/Service Sector] (Colloquy; phone: 513-248-5918)
• Two thirds of Americans (65%) do not believe over-the-counter store brand medications are as effective as national brands, and 49% prefer to give their families medications from a recognized brand. [Health/Treatment/Wellness] (Synovate; phone: 212-293-6100 )
• A slight majority of workers who were laid off in the prior three months (51%) have found new positions; most (61%) had to take a pay cut, though 39% were able to find a better-paying job. [Workforce/Employment] (CareerBuilder; phone: 773-527-1164)
• People who own an e-reader are more likely than those who do not to read magazines (91% vs. 84%), and they read more magazines per month (13 vs. 11). [Print Media; Computers/Electronics] (Mediamark Research & Intelligence; phone: 212-884-9204)
• The vast majority of Americans (82%) say it is likely they will get their next pet from a shelter or rescue organization, compared to 42% who say they would likely get it from a breeder, and 11% a pet store. [Pets] (Petside.com; phone: 513-983-1000)
• One in five Whites (20%) have been diagnosed with a sleep disorder, most commonly insomnia or restless leg syndrome; 19% of Blacks have been diagnosed, most commonly with sleep apnea. [Healthcare/Medical] (National Sleep Foundation; phone: 202-347-3471)
• Three quarters of women (75%) have experienced a lack of sexual desire at least occasionally, but only 14% have ever discussed the condition with a doctor. [Women, Healthcare/Medical] (Society for Women’s Health Research; phone: 202-496-5008)
• Women with children who host parties are driven to do so to create new traditions for their families (70%), while women aged 21-34 want to express themselves, with 64% making decorations, place settings, or favors for the event. [Women] (Martha Stewart Omnimedia; phone: 212-827-8722)
• The average American household spent $1,380 on consumer electronics in the prior year, up $151 compared to 2008. [Computers/Electronics] (Consumer Electronics Association; phone: 703-907-4358)
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