More than a quarter of Americans (27.7%) own a pickup truck, reports The Media Audit. That number is growing, as truck sales account for 11.5% of automotive sales, up from 10% in the prior year.
Truck owners spend an average of 2 hours, 51 minutes per day listening to radio, 10% higher than the national average. They also spend 63 minutes exposed to outdoor advertising, compared to 53 minutes for the average adult. [Automotive]
Source: “National Report: Automotive Trends,” The Media Audit, Robert Jordan, President, 10333 Richmond Ave., #200, Houston, TX 77042; 800-324-9921; rjordan@themediaaudit.com; www.themediaaudit.com. Price: Call for information.
© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.