The vast majority of Hispanic women in the U.S. (85%) have accessed social networks, including 58% who do so daily, according to Sophia Mind. That is slightly fewer than Argentinean, Brazilian, and Mexican women.
Among Hispanic women in the U.S. who access social networks, they use Facebook (92%), MySpace (35%), Twitter (26%), LinkedIn (14%), and Classmates (11%).
The reasons Hispanic women use social networks differ by country. While women in each country most commonly use such sites to keep in touch with friends and family, Hispanic women in the U.S. are more likely than women in other countries to use the sites to share photos, look for shopping deals, and play games. They are less likely to use them for professional or academic reasons.
Hispanic women overall say social networks could be improved by providing a greater sense of the Latina community (38%), by offering more content that is appealing to them (31%), and by getting more Hispanic women to participate (29%). [Social Networking]
Source: “The Use Of Social Networks By Latin Women,” Sophia Mind, Rue Visconde de Piraja 572, 3rd Fl., Rio de Janeiro, RJ 22410 Brazil; +55 21-3206-9280; www.sophiamind.com. Price: Available online at no charge.
© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.