Bicultural Hispanics (79%) are slightly more likely than non-Hispanics (75%) to go online daily, and both groups far exceed unacculturated Hispanics’ daily Internet use (19%), according to Bank of America. Bicultural Hispanics’ high Internet use may be explained by their higher rate of ownership of a variety of electronic devices, including computers and cell phones. [Computers/Electronics]
Source: “Biculturated Hispanics: Examples From The Hispanic Market,” Bank of America, Daniel Bloom, SVP Consumer Research and Analysis, 100 N. Tryon St., Charlotte, NC 28255; 704-388-5770; www.bankofamerica.com. Price: Call for information.
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