Nearly three quarters of adults (72%) read the Sunday newspaper, according to Parade magazine. Most of those read it at home (92%) and in the morning (62%). Nearly six in 10 (59%) keep sections of the paper to reference during the week.
Most readers of the Sunday paper find it valuable because it provides them with coupons and rebate offers (88%), is a good source of information about products and services (79%), and helps them plan their weekly purchases (64%).
The Sunday paper also keeps readers informed about their community (86%), as well as other key topics such as jobs, careers, and education (66%), finances and investments (40%), and health and medicine (38%). More than seven in 10 (71%) say it also gives them things to talk about with other people. [Print Media]
Source: “Sunday In America,” Parade, Jim Hackett, SVP Marketing, 711 3rd Ave., New York, NY 10017; 212-450-7125; jim_hackett@parade.com; www.parade.com. Price: Summary of findings available upon request at no charge.
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