Only 5% of Americans cite newspapers as the most essential medium in their lives, compared to 11% in 2002, according to Arbitron and Edison Research. 
In fact, 49% believe that newspapers will no longer exist in the future because people will get all of their news online, a proportion that has increased from 27% in 2007. However, they may be getting their online news from online newspapers — the same proportion of Americans visit local TV station websites as visit local newspaper websites. [Mass Media]
Source: “The Infinite Dial,” Arbitron, Ron Rodriguez, Marketing Communications, 9705 Patuxent Woods Dr., Columbia, MD 21046; 410-309-8822; ron.rodriguez@arbitron.com; www.arbitron.com. Price: Available online at no charge.
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