Teen country pop phenomenon Taylor Swift is writing and designing greeting cards, gift packaging, online photo personalization products, online greetings, and stationery for A
Stack Media Finds Brands Want Partnerships, Not Ad Buys
Nick Palazzo of Stack Media, which operates a digital channel and print magazine aimed at high school athletes, outlines a few key elements in attracting advertisers both offline
Hot Topic Pins 2010 Success On Loyalty Programs, In-Store Events, And Not As Much On Twilight
Hot Topic was a huge beneficiary of the Twilight Saga phenomenon, as the retailer held the exclusive license for the first film. In fact, Hot Topic CEO Betsy McLaughlin says a
Enduring Fandom: Charting The Most Effective Tactics For Attracting Today’s Tween Music Lovers
High School Musical blazed a path through a mix of multi-platform outreach, relatable stars, and mom-approved music to establish tween
Toy Sales Flat Into Toy Fair; Licensed Focus On Tried And True
Sales of toys in the U.S. continue to be relatively flat at approximately $21 billion —down less than 1% in 2009, and 0.3% in 2008, according to The NPD Group. Retail sa
Few Renters Research Housing On Social Nets
More than seven in 10 renters (71%) are active on social networks, but only 25% of them use such sites to search for a new apartment, according to Apartments.com. In addition, few