The majority of Americans continue to take money-saving measures in 2010, such as buying more generic brands than in the past and going to their hairdresser or barber less oft
Factoids 12-17-10
• Women (18%) are significantly more likely than men (11%) to say they are willing to pay more for products wit
The More Affluent The Household, The More Active It Is Online
Households with annual incomes of $75,000 or greater are more likely than those with lesser annual incomes to have high-speed Internet access at home and own Internet-ready de
Private Labels Compete With National Brands In All Categories
Although a vast proportion of consumers have switched to private label goods during the recession, 45% would definitely go back to their usual brands if they had a coupon, fin
There Are Many Benefits Of Brand Presence On Social Networks
A quarter of social media users (25%) say they are more inclined to find out about brands that advertise on social media websites, according to Knowledge Networks. About one in se
Online Shopping Soars As Consumers Adopt Social Media And Mobile Technology As Shopping Tools
Americans are ever more comfortable shopping online and using the Web to seek out deals, a trend crystallized on November 26, 2010, Cyber Monday, when they spent more than $1