Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3, according to Experian Marketing Services data. That represents the 12th consecutive quarter of increases and the 11th of double-digit increases. The report indicates that 54% of…
Retail Sales Expected to Rise 3.7% This Holiday Season
Retailers have their work cut out for them during the 2015 winter holiday season. In 2014, retailers experienced one of the strongest holiday seasons in recent years, according to a report by Mintel International provided by MarketResearch.com. And this year,…
Increasing Amount of Gen Xers Own The Tech Trio: Smartphone, Computer and Tablet
Roughly 37% of adult in the United States own a smartphone, computer and tablet, according to survey results from the Pew Internet & American Life Project. In looking at how the ownership of all three devices breaks out among demographic…
Which Social Media Platforms Do Teen Users Think Are “Cool”?
YouTube (80%), Snapchat (79%) and Instagram (78%) are considered “cool” by the largest share of US online teens (12-17) who are monthly users of the platforms, according to a report from Forrester Research. While Facebook (65%) isn’t considered to be…
Email Click-to-Open Rates, by Device, Q2 2013-Q3 2015
While mobile click-to-open (CTO) rates dipped slightly on a quarter-over-quarter basis in Q3 (to 13.7%), they remained up from the year-earlier period (12.1%) and continue to close the gap with desktop CTO rates, per Yesmail’s latest quarterly report. Email-driven mobile…
TV Everywhere Consumption on the Rise
Roughly 43.1% of American and Canadian adults are aware that their pay-TV provider offers TV Everywhere according to the latest quarterly report from Digitalsmiths covering Q3. That represents an increase from 34.6% aware in Q3 2013, with a corresponding increase…