Toy company Noodle Head expands Pawparazzi, a collection of plush collectible toys, by launching a companion virtual world, Planet Pawparazzi. The line — aimed at girls 6-11 — &ldq
FTC Updates Green Guidelines
Green-friendly claims have been a proven lure in attracting consumers. Nearly 40% of teens and tweens have bought a product because it was made from recycled materials, according to C&R Re
Teens Send 3,339 Texts Each Month
Teens 13-17 send 3,339 text messages per month, according to Nielsen. Girls send an average 4,050 and boys send out an average 2,539.
Teens
Strategies For Toy Companies When Their Licensed Movie Bombs
Disney’s Tron generated massive hype and hoopla throughout 2010 with the studio even predicting at Licensing Expo 2010 that Read more →
The Best Online Advertising Formats Include Games, Quizzes, 3D Images
Successful online campaigns featuring 3D images, quizzes, polls, or games maximize the time users spend interacting, viewing, and engaging with an ad, according to video advertising compan
Webisodes: What Makes A Successful Online Video Series And Effective Ways To Utilize Online Content
Everyone in the entertainment industry is able to easily recite the most popular and successful online series: Prom Queen, backed by Michael Eisner