Zareen Jaffrey is named Executive Editor, S&S Books For Young Readers (212-698-2851). She was with HarperCollins.
DeLorean Maintains Relevance To Teens Through Licensing Deals
Thanks to Back to the Future, The Simpsons, and Family Guy, DeLorean sports cars have a strong brand awareness
Brands Line Up For ‘Rio’ Tie-Ins
20th Century Fox nets support from a range of companies for its 3D animated film Rio, in theaters April 15:
• ToyQuest’s Rio
Texting Tops Reason For Teen Cellphones
The ability to text is the primary reason teens received their own cellphone in 2010, followed by security and connecting with friends, according to Nielsen. Other reasons such as convenie
Peers Are Kids’ Key Influencers
Children 6-11 primarily learn about new things from their classmates (84%) and TV ads (81%), according to Mintel. Half (48%) find out about new things from their parents and 40% turn to an
How High School Students Discuss College
Girl high school students are more likely than their male peers to discuss their plans for college, according to What Kids Can Do, Public Education Foundation in Chattanooga, and the Alliance