Although only 10% of online adults currently own computer tablets (such as iPads), 17% of those who don’t currently own tablets plan to buy them in 2011, according to Zoomerang. Nine in 10
Majority Of Students Plan To Go To College
Three quarters of current middle and high school students (76%) plan to earn bachelor’s degrees (38%) or graduate/professional degrees (38%), according to MetLife. Another 16% plan to get
Most Adults Drink; Beer Is Clear Favorite
Nearly three in 10 U.S. adults (29%) drink alcohol at least once a week, including 10% who drink weekly and 5% who drink daily, according to Harris Interactive.
Blacks, Hispanics Want Culturally Relevant Ads
Ads that feature families — especially multiple generations of family — carry more weight with Black and Hispanic consumers than with non-Hispanic White consumers, according to
African Americans Watch More TV Than Others
African Americans watch an average of two hours more television per day than adults overall, according to Nielsen. Asian Americans watch two hours less per day than others.
Moms Shop With Smartphones
Moms are 18% more likely than adults overall to own smartphones, and their ownership has grown 64% in the past two years, finds BabyCenter. More than half of moms with smartphones (53%) sa